Sunday, May 01, 2016
by Ned Wazowski
We’re off and running!
We launched our first Kickstarter campaign on Friday and it looks like we’re off to a great start. Within just a few hours we’d been selected by Kickstarter for a ‘Project We Love’ badge and we woke on Saturday to find that our project had been chosen as the featured project for the comics section! On top of all that, our project got a shout-out from Mythbusters’ own Adam Savage – a guy who really knows design, robots and fun pop culture when he sees it!
All of this is so thrilling because we can’t wait to get this new project out of the vault.
AZR-0: Robots in the Wild is the journal of robologist Verdie Z. Goodsey from her field study to observe the elusive AZR robots in their natural habitat. The journal – over 120 pages long – includes her meticulous, and beautiful, illustrations of the robots she encountered, not to mention the breathtaking views of her journey. And her amusing observations shed light not just on the field of robo-behavioralism, but on the very nature of communication itself. Whether you’re a connoisseur of art, science, or just a cracking good adventure, you’re going to love this book.
Bringing these artifacts out of the vault requires a lot of support, and we’re excited to connect with so many through Kickstarter who can help. As one of the largest crowdfunding platforms, Kickstarter helps small projects like ours find backers around the world. And Kickstarter is known for their focus on creativity – which makes it such a great fit for Curio & Co.
Using Kickstarter, Curio & Co. can build a larger crowd, each of whom can make a small contribution to our overall project goal. The campaigns are all or nothing – no money is charged unless we make our goal. We’ve set up lots of reward levels to offer great Kickstarter-exclusive goodies in addition to the book, and if our project gets funded quickly we can add additional stretch goals to make the project even better.
Ready to get involved?
- Visit our Kickstarter page and press the green button in the top right corner that says “Back this Project.
- The next page will ask for the pledge amount/reward level you want.
- The following page will ask you to sign in to Kickstarter either by creating an account (name and email only) or using Facebook.
- Then, the final page will ask you to enter your credit card details and billing address – but remember: nothing will be charged unless we meet our goal by May 27th.
After that, please share the project with others to help us build a crowd big enough to bring this project to print. Your help will make it possible!
Did you know? The first kick-start was patented in 1908 for a 450 cc two-stroke twin-cylinder water-cooled motorcycle, manufactured by the Scott Motorcycle Company in the UK.
Wednesday, Sep 09, 2015
by Ned Wazowski
A new exhibition looks at the playful side of our collections.
Come see Curio & Co. up close and on the walls in a new exhibition at the Atelier Olschinsky Art Store in Vienna.
Titled ‘Let’s Play,’ the exhibition will look back at the last six years in Curio & Co. history. All your favorites will be represented – from Frank and His Friend to Spaceman Jax, from vintage ads to vintage time machines, and plenty of surprises and never-before-seen pieces.
Plus, the exhibition will include an in-depth look at our latest project: The Tarot of Musterberg. The complete deck will be on display, as well as larger-than-life versions of our favorite cards that are sure to deal up fun and fantasy.
Prints of many of the items on display will be for sale at the gallery as well as on their art store website.
Previous shows at the gallery have featured really terrific artists, and we’re honored to be included in that group. From digital landscapes to imaginative topography, each artist brings a wide rage of variety to the gallery. And what you can always expect from Atelier Olschinsky is impeccable craftsmanship and attention to detail.
We’ll be there for the opening, enjoying the trip down memory lane – looking at past projects and how far we’ve come, celebrating the completion of the present project and looking ahead to see where we might go next. If you’re in Vienna, please stop by and join us: Let’s Play!
Wednesday, Aug 26, 2015
by Ned Wazowski
When thinking outside the box just isn’t enough
Packaging designers, like burlesque performers, know that pulling off the wrapping as fast as possible isn’t always ideal.
Good packaging can help tell a story. Not only does it provide ample space to squeeze in a little more information about the product or company, but the process of opening a package can tell you how the company wants you to think about the product in general.
Take Apple products as an example. Each Apple product comes with multiple layers of packaging which gives you more to open. This way you feel as if there is more to the product and that you’re getting more for your money. A little manipulative, perhaps, but these stages also help build anticipation so that your appreciation of the product is greater once you have it in your hands. And in an industry where customers are primed to want disposable novelties, helping your customers appreciate what they’ve got sounds great.
However, the materials used in the packaging play just as big a role in developing feelings of appreciation for and value of the product. Those plastic ‘clam-shell’ style packages that take forever to open are not just frustrating, but really don’t feel good in your hands. The slick plastic is hard to grab and painfully sharp if you do manage to get it open. Plus, the fact that it’s so often molded to the shape of the product itself means that it seems like you’re holding it in your hands, but you just can’t get it – which obviously adds to the frustration. However, packages using materials that are more pleasing to the touch – textured paper or soft fabric – give us a better emotional connection to the product and make the actual opening of it more enjoyable and memorable over all.
Putting together the packaging for our reproduction of the Musterberg Tarot Deck, our main interest was in creating something that was archival-quality so that collectors could enjoy it for years to come. So we went with acid-free Munken Pure paper – the same paper used for the cards themselves. The paper is strong but light, so you won’t feel like you’re holding a brick, but rather something that you’d want to pick up again and again. To further protect the box, the paper was coated with a kind of cellophane to ensure the box would hold up to handling, but with a softness that you really will want to touch. The result is downright cuddly. (Seriously, why don’t all paper products use this?)
The best packaging is probably the kind you never get rid of. I know I’ve got a few packages that remain on the shelf although their innards are long gone. In the case of the Musterberg Tarot Deck, we hope you don’t lose the cards. But even if you do, we’re pretty proud of the box.
The fish sticks sold by Oberpfaffendorfer in the early 1900s were very different from the...