Curio & Co. understands collecting and collectors. Each of us can recall that first childhood treasure – a smashed penny, a toy from the bottom of the cereal box, a rubber band with “You’re the bestest” written on it by Jenny McKenzie – and we remember feeling “this is so special that I have to keep it forever.” So we did.
We know that memories have powers so strong they can take you back to a specific time and place in your life that you can live over and over again. And sharing those memories with others can be just as powerful. Mr. Druthers remembers his Great Grandfather – who worked at Curio & Co. side by side with his father – bringing out a collection of matchbooks collected from travels around the world. “Listening to his stories of those matchbooks; well I was right there with him…in places I’d never even seen.”
All of us at Curio & Co. are honored to help you build your collection of memories – to rediscover your own childhood treasures and share in some of our favorite memories of places you might not have seen yet.
Mr. Druthers continues to uphold the family traditions of excellence and dedication to high-quality merchandise and that have made Curio & Co. great for the past four generations.
Margie really runs the show around here, and we just couldn’t manage anything without her. And we’re not just saying that because she’s looking over our shoulder right now as we write this. Honestly.
Head of Acquisitions
Jay’s work tracking down all of our one-of-a-kind collectibles brings him to some unusual places (with unusual expense reports), but buying Rex Ensemble tour posters for a living? Lucky devil.
Head of Archives
Louis and his team in Archives and Restoration ensure that the next generation gets the same chance to drool over Darnell Duffy’s work or hold a Star Cowboy Blaster in their hands. (Louis would prefer gloved hands, but we just can’t help it.)
Head of Sales
Shirley’s job is both the most exciting, and the hardest. Bringing you the coolest products from entertainment memorabilia makes us so happy. But letting go of it is really difficult.
This giclée of the 1986 Roger Believe cover of First Flight (Primo Volo) is part...
Wednesday, Aug 26, 2015
by Ned Wazowski
When thinking outside the box just isn’t enough
Packaging designers, like burlesque performers, know that pulling off the wrapping as fast as possible isn’t always ideal.
Good packaging can help tell a story. Not only does it provide ample space to squeeze in a little more information about the product or company, but the process of opening a package can tell you how the company wants you to think about the product in general.
Take Apple products as an example. Each Apple product comes with multiple layers of packaging which gives you more to open. This way you feel as if there is more to the product and that you’re getting more for your money. A little manipulative, perhaps, but these stages also help build anticipation so that your appreciation of the product is greater once you have it in your hands. And in an industry where customers are primed to want disposable novelties, helping your customers appreciate what they’ve got sounds great.
However, the materials used in the packaging play just as big a role in developing feelings of appreciation for and value of the product. Those plastic ‘clam-shell’ style packages that take forever to open are not just frustrating, but really don’t feel good in your hands. The slick plastic is hard to grab and painfully sharp if you do manage to get it open. Plus, the fact that it’s so often molded to the shape of the product itself means that it seems like you’re holding it in your hands, but you just can’t get it – which obviously adds to the frustration. However, packages using materials that are more pleasing to the touch – textured paper or soft fabric – give us a better emotional connection to the product and make the actual opening of it more enjoyable and memorable over all.
Putting together the packaging for our reproduction of the Musterberg Tarot Deck, our main interest was in creating something that was archival-quality so that collectors could enjoy it for years to come. So we went with acid-free Munken Pure paper – the same paper used for the cards themselves. The paper is strong but light, so you won’t feel like you’re holding a brick, but rather something that you’d want to pick up again and again. To further protect the box, the paper was coated with a kind of cellophane to ensure the box would hold up to handling, but with a softness that you really will want to touch. The result is downright cuddly. (Seriously, why don’t all paper products use this?)
The best packaging is probably the kind you never get rid of. I know I’ve got a few packages that remain on the shelf although their innards are long gone. In the case of the Musterberg Tarot Deck, we hope you don’t lose the cards. But even if you do, we’re pretty proud of the box.
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