Care in handling
Protection you can see through
Your print is protected in its own CrystalView archival cellophane sleeve which keeps it dust-free and smudge free and ensures that you’ll get the product as near to perfect as humanly possible. You may opt to keep your print within its sleeve, and why not? It will continue to keep your print safe and is glare-free to boot. If you can’t decide, don’t worry. The cellophane sleeve is resealable.
For archival storage, the print is mounted with archival-quality, removable microdots on an acid-free backing. Gently lifting the print to separate the two will allow the print to be mounted and framed. If you do frame the piece, we recommend using UV glass to protect the image from sunlight, which can discolor the print.
Safe in shipping
The non-descript brown envelope is certainly misleading. Aside from the Curio & Co. stamp on the front, it barely hints at the fantastic artwork contained inside. Still, it has to be plain because it’s got to be sturdy. The only way we can sleep at night is by knowing that your print won’t get knocked around or snagged on anything. And that brown envelope – in comforting, durable cardboard – puts our minds at rest. Plus, it’s acid-free and fully recyclable. So you can put your environmental worries aside and get a good night’s sleep too.
Tagged from us to you
That tag you find is another sign that you’ve got a genuine Curio & Co. item in your hands. You can snip off the tag if you like – which will feel great, knowing that the print is all yours now! – or you can slip the tag through the knot to get to the envelope’s pull tab. The envelope flap’s seal will keep the tag on the envelope so you can keep a record of what’s inside.
Giving the item as a gift? What a terrific friend you are! In that case, you can write the name of your sure-to-be grateful friend on the reverse of the tag, and your wrapping is done! We won’t ever slip the bill or any other pesky sign of your item’s purchase history in the envelope, so feel free to keep your secret of what a great deal you got.
Oberpfaffendorfer made their special cocoa available only during the Christmas season. According to the company’s...
Wednesday, Aug 26, 2015
by Ned Wazowski
When thinking outside the box just isn’t enough
Packaging designers, like burlesque performers, know that pulling off the wrapping as fast as possible isn’t always ideal.
Good packaging can help tell a story. Not only does it provide ample space to squeeze in a little more information about the product or company, but the process of opening a package can tell you how the company wants you to think about the product in general.
Take Apple products as an example. Each Apple product comes with multiple layers of packaging which gives you more to open. This way you feel as if there is more to the product and that you’re getting more for your money. A little manipulative, perhaps, but these stages also help build anticipation so that your appreciation of the product is greater once you have it in your hands. And in an industry where customers are primed to want disposable novelties, helping your customers appreciate what they’ve got sounds great.
However, the materials used in the packaging play just as big a role in developing feelings of appreciation for and value of the product. Those plastic ‘clam-shell’ style packages that take forever to open are not just frustrating, but really don’t feel good in your hands. The slick plastic is hard to grab and painfully sharp if you do manage to get it open. Plus, the fact that it’s so often molded to the shape of the product itself means that it seems like you’re holding it in your hands, but you just can’t get it – which obviously adds to the frustration. However, packages using materials that are more pleasing to the touch – textured paper or soft fabric – give us a better emotional connection to the product and make the actual opening of it more enjoyable and memorable over all.
Putting together the packaging for our reproduction of the Musterberg Tarot Deck, our main interest was in creating something that was archival-quality so that collectors could enjoy it for years to come. So we went with acid-free Munken Pure paper – the same paper used for the cards themselves. The paper is strong but light, so you won’t feel like you’re holding a brick, but rather something that you’d want to pick up again and again. To further protect the box, the paper was coated with a kind of cellophane to ensure the box would hold up to handling, but with a softness that you really will want to touch. The result is downright cuddly. (Seriously, why don’t all paper products use this?)
The best packaging is probably the kind you never get rid of. I know I’ve got a few packages that remain on the shelf although their innards are long gone. In the case of the Musterberg Tarot Deck, we hope you don’t lose the cards. But even if you do, we’re pretty proud of the box.
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